Four Teams to Gain TBT Entry Through Charitable Fundraising
BOSTON – May 13, 2016 – The Basketball Tournament (TBT) presented by Jack Link’s® Protein Snacks today announced a one year deal with GoFundMe, the world’s largest online fundraising platform.
As part of the partnership, TBT will reserve the 16th spot in each of the tournament’s four regions (Northeast, South, Midwest, West) for the team in each region that raises the most money to support their local Big Brothers Big Sisters affiliate through GoFundMe. Teams can create their GoFundMe campaign starting June 2 at 12 p.m. ET, and they can raise money until June 13 at 12 p.m. ET.
“This partnership with GoFundMe and Big Brothers Big Sisters not only gives teams another way of getting into the tournament, but it will also benefit the communities in which we play,” said Jon Mugar, CEO and founder of The Basketball Tournament. “One thing we’ve learned since announcing a $2 million prize is that it’s going to be difficult to become one of the 64 teams selected. We already have hundreds of teams applying. By nature of our process, our teams and fans are already social media savvy, grassroots organizers, so fundraising should come naturally to them.”
“We are excited to work with The Basketball Tournament to help make a difference in communities across the country. The social media driven approach to The Basketball Tournament makes it a perfect partner for GoFundMe,” said GoFundMe CEO Rob Solomon.
“It is great to see an event like this turned into an opportunity to help children across the country,” said Pam Iorio, President and CEO of Big Brothers Big Sisters of America. “By partnering with TBT, Big Brothers Big Sisters local affiliates will be able to match more children with supportive mentors.”
TBT’s social media driven application process is housed on TheTournament.com. The field will be made up of 64 teams who will play in four regions of 16 apiece. The top vote-getters in each region will receive “automatic” bids. TBT will select the remaining at-large teams in each region – with the exception of the teams that win the GoFundMe charity fundraising competition, who are also guaranteed spots. The 64-team field will then compete for the $2,000,000 winner-takes-all grand prize. The top 100 fans of the winning team will share 10% of the prize, splitting $200,000.
The four local chapters of Big Brothers Big Sisters that will benefit from the crowd-sourced fundraising are: Big Brothers Big Sisters Independence Region (Philadelphia); Big Brothers Big Sisters of Greater Charlotte; Big Brothers Big Sisters of Greater Los Angeles; and Big Brothers Big Sisters of Will and Grundy Counties (Chicago).
The 2016 Regional venues will be: South (Charlotte-Grady Cole Center) July 9, 10; West (Cal State-Los Angeles) July 9, 10; Midwest (Chicago-St Xavier University) July 16, 17; Northeast (Philadelphia-Philadelphia University) July 16-17. The Super 16 & Quarterfinals will also take place in Philadelphia from July21-23. The semifinals (New York City) will take place on Saturday July 30th with the Championship (also New York) on Tuesday August 2nd. ESPN will televise the three games from New York live, with additional broadcast dates to be announced in the coming weeks.
TBT’s 2015 field included hundreds of players who have competed at the highest levels all over the world. Overseas Elite, a team of veteran international professional players, won last year’s $1 million winner-take-all title at historic Rose Hill Gymnasium. Fans who voted for Overseas Elite shared in the winnings, taking home a combined $50,000 of the grand prize. The Notre Dame Fighting Alumni, a squad made up of some of the best players in University of Notre Dame history, won the inaugural title and $500,000 in 2014.
ABOUT THE BASKETBALL TOURNAMENT
Conceived by CEO Jonathan Mugar as the ultimate opportunity for fans, athletes and social media mavens to live out their dreams and chase once-in-a-lifetime opportunities, TBT is a high stakes sports/media event that is changing the way people consume professional sports. In its first two seasons, The Basketball Tournament drew over 400 team entries and over 65,000 participating fan entries from around the country. Participants range from professional players and recent college stars to pickup basketball players and fans who have never even played the game. Among the event’s advisors are Tony Ponturo of Ponturo Management Group, Andy Dolich of Dolich Consulting, and Len DeLuca of Len DeLuca & Associates, LLC.
Based in San Diego and Menlo Park, GoFundMe was launched on May 10, 2010 and has quickly become the World’s #1 fundraising site for personal causes and life-events. Millions of people have raised over $2 Billion in the past 365 days.
The beauty of GoFundMe is that it allows campaign organizers to invite others to take part in their story. Just as we share parts of our lives on Facebook, we also want to share our dreams, pursuits, celebrations and challenges online with crowdfunding. People will always be eager to support others they care about. GoFundMe removes the physical barriers traditionally associated with receiving financial support from the people in our lives.
ABOUT BIG BROTHERS BIG SISTERS OF AMERICA
Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. Big Brothers Big Sisters ensures that the children in its program achieve such measurable outcomes as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. This mission has been the cornerstone of the organization’s 111-year history. With over 300 agencies across the country, Big Brothers Big Sisters serves nearly 170,000 children (“Littles”), their families and 170,000 volunteer mentors (“Bigs”). Learn more at www.BigBrothersBigSisters.org.
Bobby Whithorne, GoFundMe | firstname.lastname@example.org 949-233-9977
Joe Favorito, Kirmser Ponturo Group | email@example.com 201-746-0005
Jesse Leeds, TBT | firstname.lastname@example.org 845-612-9323
Laura Ruden, ChappellRoberts on behalf of Big Brothers Big Sisters of America I LRuden@ChappellRoberts.com 813-281-0088