NASCAR'S MATT KENSETH RACES TO WIN $5,000 FOR
BIG BROTHERS BIG SISTERS WITH EACH VICTORY ON THE TRACK
CHARLOTTE, NC (May 14, 2007) - NASCAR® maverick Matt Kenseth has additional inspiration for capturing the checkered flag this season. Kenseth will support Big Brothers Big Sisters through his sponsor Arby's who will donate $5,000 to our agency after every win (Nextel All Star Challenge 5/19/07 and the Coca-Cola 600 5/27/07).
"Mentoring is a valuable and rewarding experience," said Kenseth. "A few hours a month can make a real difference in the life of a young person. My dad, Roy, was a great mentor to me -- especially considering I took up the same line of work that he did. He taught me a lot about life and about racecars and I can't imagine where I'd be without him."
"Matt Kenseth and Arby's® are supporting our programs in a BIG way" said Judy Vredenburgh, President and CEO, Big Brothers Big Sisters. "Matt is great role model on and off the track and we hope he will inspire others to champion the cause of youth mentoring, talk about the power of one-to-one relationships in helping children realize their potential, and encourage more men to become Big Brothers."
Kenseth will support youth mentoring throughout the year. More than 70% of children waiting for a "Big" are boys, but only three out of every 10 inquiries to volunteer come from men. Research has shown that boys who participate in Big Brothers are less likely to use drugs or alcohol, have greater self-esteem, and get along better with their families.
Arby's will also sponsor an essay contest for BBBS "Littles" for a chance to win a meet and greet with Matt Kenseth. The Arby's brand is the primary sponsor of Kenseth's No. 17 Ford Fusion in the NASCAR Busch Series.
About Big Brothers Big Sisters
Big Brothers Big Sisters of Greater Charlotte is an affiliate of Big Brothers Big Sisters of America. Founded in 1904, BBBS holds several distinctions: the nation's largest, oldest and most effective youth mentoring organization in the United States.
On September 1, 2004, BBBS opened a Cabarrus County office, (housed at the Boys and Girls Club), and later opened additional offices at the Logan Community Center and Lowe's Motor Speedway. The Charlotte and Cabarrus County agencies serve children in the following program areas:
1. Site-based: Mentors (Bigs) spend time with "Littles" through a variety of partnerships, including CMS.
2. Community-based: Bigs spend time with a Little (from two to four hours per month), i.e. going to the park or movie, a trip to the library or taking a walk.
3. Amachi: A program that pairs children of incarcerated parents with Bigs from the faith community.
The nationwide support for the organization, in both volunteers and donors, has never been stronger and the number of children served nationwide has doubled in the last few years. Yet, the surge in volunteers has been disproportionately female and more men are needed to help boys develop their self-confidence, stay in school and reach their potential. In 2006, the national organization served more than 250,000 youth ages five through 18 in all 50 states across the country in one-to-one relationships. The vision of Big Brothers Big Sisters of America is to serve 1 million kids by 2010. The national headquarters is located in Philadelphia, PA. For additional information on BBBS of Greater Charlotte, BBBS of Cabarrus County contact Carol Lee, BBBS CEO at 704-377-3963 ext. 26
About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc., based in Atlanta, is the franchisor of the Arby's restaurant system, which consists of more than 3,500 restaurants worldwide, and is owner and operator of more than 1,000 of those restaurants located in the United States. Founded in 1964, Arby's quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh® deli-style sandwiches, wraps and salads. Arby's offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef 'n Cheddar, Curly Fries and Jamocha shakes. Arby's Restaurant Group also owns and operates the T.J. Cinnamons® brand and is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). To learn more about Arby's, please visit www.arbys.com.
NASCAR is a registered trademark of the National Association for Stock Car Auto Racing, Inc.
Roush Fenway Racing Trademarks and Matt Kenseth's name and/or likeness used by authority of Roush Fenway, LLC.
|
