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ARBY'S AND BBBS REACH OUT TO HELP LOCAL KIDS

$1 "Help us help kids" pin-ups to raise money for youth mentoring

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Arby’s is launching a national community fundraiser in Arby’s restaurants throughout the country to raise money and awareness for youth mentoring, and residents of Pinellas and Hernando Counties may use it to make a difference in their own local communities.

From May 26 through June 30, 2008, customers who visit participating Arby’s restaurants in St. Petersburg, Seminole, Tarpon Springs, and Brooksville may donate $1 and sign a “Help Us Help Kids” pin-up to hang on the wall of the restaurant. Money raised will support Big Brothers Big Sisters of Pinellas County, Inc., which serves children throughout Pinellas, Hernando and Citrus Counties. Last year, Arby’s raised more than $1.6 million nationwide through its pin-up campaign.

“We are challenging all members of our community to reach out and lend a hand to our children by making a donation at their local Arby’s,” said Susan Rolston, CEO of Big Brothers Big Sisters. “This fundraiser is an important part of our agency’s funding. Through a $1 donation, Arby’s and local residents unite to help transform the lives of community’s young people.”

“We’ve always believed in the power of giving back to the communities that we serve,” said Greg Hawkins, Sr. Vice President of Community Partnerships, Arby’s Restaurant Group, Inc. “Arby’s is proud to support Big Brothers Big Sisters in their mission to serve children in need with one-to-one mentors.”

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About Arby’s Restaurant Group, Inc.: Arby’s Restaurant Group, Inc. (ARG) is a subsidiary of Triarc Companies, Inc. (NYSE: TRY, TRY.B). ARG, based in Atlanta, is the franchisor of the Arby’s restaurant system, which consists of approximately 3,700 restaurants worldwide, and is owner and operator of over 1,100 of those restaurants located in the United States. Founded in 1964, Arby’s quick service restaurants specialize in offering slow roasted and freshly sliced roast beef sandwiches as well as its Market Fresh® deli-style sandwiches, toasted subs, wraps and salads with the convenience of a drive-thru. Arby’s offers guests a unique, great tasting alternative to traditional fast food with its one-of-a-kind menu items including the Beef ‘n Cheddar, Curly Fries and Jamocha shakes. To learn more about Arby’s, please visit www.arbys.com.

Date: 5/26/2008
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