|Twitter Party with Alicia Keys, Jennifer Hudson, Jordin Sparks and cast from new film promotes Big Brothers Big Sisters|
Promotion for Codeblack Films and Lionsgate’s "The Inevitable Defeat of Mister & Pete" includes a special PSA inviting people to see the film on opening day, Oct. 11, and to support Big Brothers Big Sisters into help kids like the main characters in the film. Written and produced by writer George Tillman, Jr., the film features actor and singer Jennifer Hudson, Jordin Sparks, original music from Alicia Keys, and child actors Skylan Brooks and Ethan Dizon.
During a Twitter party on Monday, Oct. 7, the director and cast talked about their experiences making the movie and why the film has made Big Brothers Big Sisters its call to action. The cast encouraged Americans to support Big Brothers Big Sisters to help kids who, like Mister and Pete in the film, face adversity as a result of their parents’ challenges.
Our Twitter party was a success! We generated 262 mentions, 92 retweets and gained 151 new Twitter followers!
Several Big Brothers Big Sisters agencies have received invitations to take part in a series of community screenings and “talk back” panel discussions. Because the movie is rated R, the screening tickets will go to program alumni rather than current Bigs and Littles.