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12 Littles of Christmas from Heart of Illinois Big Brothers Big Sisters

On Tuesday, Dec. 3, nonprofits from across the country, and even some international organizations, took to social media and the Internet in order to draw the support of their communities for the second annual #GivingTuesday. The Heart of Illinois Big Brothers Big Sisters agency used #GivingTuesday as the day to announce a campaign they call 12 Littles of Christmas.

Heart of Illinois Big Brothers Big Sisters will feature one Little of the Day on weekdays beginning on Dec. 19, complete with a picture, age and a brief description, as well as a call for donations, with the goal of raising $12,000 during the month of December.

“We knew the best way to get people engaged was to tell the stories of the children we serve,” said Blake Long, marketing and public relations director for Heart of Illinois Big Brothers Big Sisters. “12 Littles of Christmas puts a face to the need in our community and the work that we do.”

The average cost associated with providing a match with professional support comes out to approximately $1,000 per year. There are more than 100 children on the waiting list for Heart of Illinois Big Brothers Big Sisters, and nearly 30,000 nationwide. Those funds and donations are essential to bringing children off of the waiting list, and that’s where the 12 Littles of Christmas comes in.

“We were looking for an innovative way to engage our community during the holiday season,” said Jeff Parmenter, executive director of Heart of Illinois Big Brothers Big Sisters. “We’re overwhelmed with the response we’re receiving from the local media and community members.”

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