Look Good, Feel Good, Do Good with AE Better World

If you think of American Eagle Outfitters as a place to get great-looking sportswear, that’s only part of the story. With this month’s launch of AE Better World, their new year-round philanthropy program, American Eagle Outfitters is also a place to do great things.

Stop into an American Eagle store and select one of three scarves for just $19.95 each, and $10 from the sale goes to selected nonprofit organizations. Choose the Fuchsia Pink scarf (our favorite), and the contribution will go to Big Brothers Big Sisters.

“American Eagle has a long history of giving back to the community through the AE Foundation,” says Kathy Savitt, executive vice president and chief marketing officer of American Eagle Outfitters. “AE Better World was created to involve our customers and their passion for the AE brand, to support causes that are important to them by wearing clothing they love.”

Visit an American Eagle Outfitters after Thanksgiving and chances are you’ll see the staff wearing these colorful scarves. Pick up one for yourself, and look good while you do good. Fuchsia Pink scarves also make great gifts!

You can also buy the scarf online at http://www.ae.com/web/browse/product.jsp?catId=cat90054&productId=prod2160011.

“We’re proud to take our partnership with American Eagle to the next level with AE Better World,” says Judy Vredenburgh, President and CEO of Big Brothers Big Sisters.  “We’re grateful for their innovative efforts to raise funds and awareness on behalf of mentoring.”

Want to do your part to help raise funds and awareness for mentoring? You can stop in after turkey day to buy your very own Fuchsia Pink scarf. And remember, you can also help in either of these ways:

Volunteer now »
Donate now »