Big Champions

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What is it?
In early 2005, Big Brothers Big Sisters of North Texas (BBBSNT) took a hard look at the ever-present challenge of recruiting volunteer mentors in the community. What was learned through different market research was that focus for potential volunteers must be placed upon the "experience" of mentoring, not agency needs and goals.

To that end, we expressed this experience to potential Bigs by asking one simple question:

"Who is the person who brought a little 'magic' into your life growing up?"
 
Playing upon the success of the enormously popular "GOT MILK?" campaign, we borrowed powerful elements of this campaign to develop the concept for our own campaign ... Big Champions.

BBBSNT was fortunate to have several local celebrities step to the front of this effort, including:

Troy Aikman (Dallas Cowboys)
Derek Castillo (NBC)
Tony Dorsett (Dallas Cowboys)
Devin Harris (Dallas Mavericks)
Shannon Hori (CBS)
Eddie Johnson (FC Dallas)
Ron Kirk (Former Dallas Mayor)
Mike Modano (Dallas Stars)
Brenden Morrow (Dallas Stars)
Drew Pearson (Dallas Cowboys)

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End Result?
Through the use of highly recognizable local figures, a simple message and positive imagery of the power of mentoring, our aim is to:

Motivate potential volunteers
Dispel the time commitment myth
Raise brand awareness within the community
Reach new audiences
Explain what we do as the world leader in one-to-one mentoring

Did You Know?

- As a result of their exposure to the power of mentoring and the children of BBBSNT, Devin Harris of the Dallas Mavericks and Shannon Hori of CBS 11 have both become "BIGS" in our family.

- Each of the children highlighted in the campaign is an actual Little Brother or Little Sister from our program.

- Drew Pearson (Big Catch) brought his Super Bowl ring to the photo shoot and let Little Brother Jamar wear it for the shot.

- Former Dallas Mayor Ron Kirk was a Big Brother for ten years and was honored as Big Brother of the Year for Dallas County.