Big Brothers Big Sisters of America and Access Sports Media Partner to Help More Children
TAMPA, Fla. (January 11, 2016) – Big Brothers Big Sisters of America and Access Sports Media are partnering to recruit more caring adult mentors across the country. Access Sports Media, a national cross-platform advertising organization engaging sports fans, helped create and contribute to a pro-bono advertising campaign, valued at $1,000,000, which will provide free spots to Big Brothers Big Sisters that will air on 20,000 stadium screens.
“As a current contributor in Boston, I have seen firsthand how this organization changes lives and communities,” said Bill Meara, CEO of Access Sports Media. “There is an opportunity to make an impact and help more children across the country.”
Big Brothers Big Sisters of Massachusetts Bay helped forge this national partnership after Access Sports Media’s CEO, a member of their Board of Overseers, expressed an interest to extend his commitment to Big Brothers Big Sisters nationally and encourage more mentor matches. The spots will run in more than 50 MLB, NBA, NHL and NFL venues and will reach more than 70 million fans.
“We appreciate the generosity of Access Sports Media and look forward to telling our story on a national level,” said Pam Iorio, president and CEO of Big Brothers Big Sisters of America. “There is a large list of children across the country waiting for a role model, and we hope to see more interest and registrations as a result of this partnership.”
This partnership furthers Big Brother Big Sister’s mission to provide children with strong and enduring, professionally supported one-to-one relationships. This national mentorship model is proven to help children with educational, emotional and behavioral outcomes that are linked to high school graduation, avoidance of juvenile delinquency, and college or job readiness.
About Big Brothers Big Sisters of America
Big Brothers Big Sisters, the nation’s largest donor- and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (“Littles”) with screened volunteer mentors (“Bigs”) and monitors and supports these one-to-one mentoring matches throughout their course. The Big Brothers Big Sisters Youth Outcomes Survey substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency, and college or job readiness.
Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization’s 110-year history. With 313 agencies across the country, Big Brothers Big Sisters serves nearly 170,000 children, their families and 200,000 volunteer mentors. Learn more at www.BigBrothersBigSisters.org.
About Access Sports Media
Access Sports Media (ASM) provides advertisers with video and television advertising solutions broadcast over its digital network of 25,000+ television screens located in more than 50 MLB, NHL, NBA and NFL venues nationwide. The company inserts pre-game and in-game advertising, promotion and content during breaks in the action. ASM also offers advertisers cross-platform, digital-out-of-home, social media, mobile and in-venue sponsorship opportunities through its close relationships with its team partners. The company’s network engages 70 million sports fans every year who are passionate about watching the game as they move throughout the stadium and who are loyal to the sponsors who support their teams.
