Chuck E. Cheese’s Launches Donation Campaign to Support Big Brothers Big Sisters Mentorship Programs

DALLAS, Texas (October 30, 2015) – Throughout November, Chuck E. Cheese’s is engaging guests and employees to raise much needed funds and awareness for Big Brothers Big Sisters of America, which will help match the 30,000 Littles still waiting for a supportive adult mentor. With Chuck E. Cheese’s Roundup campaign, guests can round their purchase up to the nearest dollar and donate the difference to Big Brothers Big Sisters, or make a higher donation in the amount of their choosing.

“Chuck E. Cheese’s is proud to partner Big Brothers Big Sisters, a trusted organization that benefits our communities and introduces positive mentors to thousands of children facing adversity,” said Tom Leverton, CEO of CEC Entertainment, Inc. “We believe Big Brothers Big Sisters exemplifies the values we cherish, and we’re honored to help them achieve their goals.”

As a national charity partner and preferred destination for Big Brothers Big Sisters of America, Chuck E. Cheese’s provides discounts for the more than 170,000 mentor matches at its locations across the U.S. and Canada. This special value deal for Bigs, Littles and Big Brothers Big Sisters staff includes 25 tokens, one medium one-topping pizza and two drinks for only $17.99. Chuck E Cheese’s also encourages employees to contribute or become active “Bigs” through Big Brothers Big Sisters.

“In addition to the need for volunteers, there is a need for funds to facilitate new matches and support our affiliates across the country,” said Pam Iorio, president and CEO of Big Brothers Big Sisters of America. “This partnership allows more people to learn about Big Brothers Big Sisters and get involved in a simple, but very effective way.”

To find your nearest Chuck E. Cheese’s location, visit

To learn how to volunteer with Big Brothers Big Sisters, visit in the U.S or in Canada.

About CEC Entertainment, Inc.
For nearly 40 years, CEC Entertainment has served as the nationally recognized leader in family dining and entertainment and the place Where A Kid Can Be A Kid®. Chuck E. Cheese’s goal is to create positive, lifelong memories for families through fun, food, and play. Each Chuck E. Cheese’s features musical entertainment, games, rides, and play areas for kids of all ages, as well as a variety of freshly prepared dining options. Committed to providing a fun, safe environment, Chuck E. Cheese’s helps protect families through industry-leading programs such as Kid Check®. As a strong advocate for its local communities and childhood education, Chuck E. Cheese’s has donated more than $12 million to schools through its fundraising programs. The Company and its franchisees operate a system of 591 Chuck E. Cheese’s stores and 140 Peter Piper Pizza stores, with locations in 47 states and 11 foreign countries and territories. For more information, visit and or connect with us on social media:
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About Big Brothers Big Sisters of America
Big Brothers Big Sisters, the nation’s largest donor- and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (“Littles”) with screened volunteer mentors (“Bigs”) and monitors and supports these one-to-one mentoring matches throughout their course. The Big Brothers Big Sisters Youth Outcomes Survey substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency, and college or job readiness.

Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization’s 110-year history. With more than 300 agencies across the country, Big Brothers Big Sisters serves nearly 170,000 children, their families and 170,000 volunteer mentors. Learn more at