Campaign to Run August 1 through October 31
ERLANGER, KY – Mentos stands for fresh connections – always has. And, this year, Mentos is taking that commitment to fresh connections even further.
“We’re going to help the MILLIONS of people who buy Mentos not only make fresh connections but also Pay It Forward for Big Brothers Big Sisters of America,” said Sylvia Buxton, Vice President Marketing for Perfetti Van Melle, the manufacturer and marketer of Mentos.
With the new limited edition Mentos “Say Hello” mints, Mentos has turned every mint into a way to Say Hello, to make a fresh connection. Each mint in the roll of Mentos Say Hello includes a way to connect, to Say Hello. Messaging on the mints includes suggestions such as fist bump, play rock-paper-scissors, give a high five and many more.
But that’s not all! From August 1 through October 31, by participating in the Mentos Say Hello text campaign – found on displays in retailers throughout the US – Mentos is giving shoppers the chance to Pay It Forward for Big Brothers Big Sisters.
Through this campaign, Mentos is donating $100,000 to Big Brothers Big Sisters of America.
“Every day, Big Brothers Big Sisters Affiliates in every state across the country create meaningful, supported, one-to-one mentoring relationships between young people and caring adult volunteers. These connections change lives and inspire youth to reach their full potential. We are proud to partner with Mentos as they introduce their campaign to create connections,” said Big Brothers Big Sisters of America President and CEO Pam Iorio.
During this year’s back-to-school season, shoppers can do their part to support this campaign simply by accessing and sharing discount coupons for Mentos Say Hello mints.
How does it work?
Starting August 1, shoppers will see Mentos Say Hello/Pay it Forward displays in thousands of stores across the country with instructions on how to participate.
- Shoppers can text the word “Mentos” to a designated code to receive a digital Mentos Coupon.
- And for everyone who makes that initial coupon text, Mentos will
“Pay it Forward” by donating to Big Brothers Big Sisters.
- Mentos has committed to donating up to $100,000 to Big Brothers Big Sisters.
Mentos is in 159 countries on this planet alone, so it’s fair to say Mentos is a global brand. Mentos comes in a lot of different shapes, flavors, and sizes, so there’s something for everyone and every taste. A lot of other brands out there obsess about what makes us all different; we’d rather explore the things we have in common. The Mentos brand is well-known. And it’s well-loved too. So wherever you go, one thing you can be sure of when you meet someone new is that they love Mentos. This means that if you have Mentos in your hand, you have the ultimate conversation starter, a sure way to make a connection. All you need to do is offer. After all – Who says no to Mentos?
About Perfetti Van Melle
Perfetti Van Melle Benelux B.V. is a privately owned global company that was established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and distributes sugar confectionery and chewing gum products in more than 150 countries. Today Perfetti Van Melle is one of the world’s largest confectionery groups, marketing highly renowned brands such as Mentos, Frisk, Chupa Chups, Smint, Fruittella, Alpenliebe, Golia, Vivdent, Airheads, Happydent & Big Babol. The Group has corporate headquarters in Italy and The Netherlands. U.S. operations are solely operated out of Erlanger, KY.
About Big Brothers Big Sisters of America
Big Brothers Big Sisters provides children facing adversity with strong, enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. Big Brothers Big Sisters ensures that the children in its program achieve measurable outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and better relationships. This mission has been the cornerstone of the organization’s 114-year history. With 275 affiliates across the country, Big Brothers Big Sisters has served nearly 2 million children (“Littles”) in the past 10 years. Learn more at www.bigbrothersbigsisters.org.