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Ulta Beauty Charitable Foundation logo

TAMPA, Fla., July 16, 2024 – Big Brothers Big Sisters (BBBS), the preeminent one-to-one youth mentoring organization in the United States, is excited to announce the fundraising results from Ulta Beauty’s month-long in-store donation program in support of BBBS’ youth-focused wellness initiatives. Through a national partnership between BBBS and the Ulta Beauty Charitable Foundation, Ulta Beauty’s customers and 53,000 associates raised more than $2.4 million to support BBBS’ wellness programs, training and resources for young people across the country.

From May 19 through June 15, 2024, Ulta Beauty’s customers and associates donated at checkout across Ulta Beauty’s nearly 1,400 stores and on Ulta.com, as well as through local community events to expand the reach of BBBS’ initiatives. The program benefited more than 200 Big Brothers Big Sisters agencies, reaching nearly 5,000 communities.

“We are incredibly proud to have partnered with Ulta Beauty to raise funds that directly support the wellness and well-being of young people. As the challenges facing America’s youth grow in our rapidly changing society, mentorship has proven to be a powerful tool in helping to build resilience and a sense of belonging for young people,” said Big Brothers Big Sisters of America President and CEO, Artis Stevens. “Through a shared passion for uplifting young people, we look forward to continuing to work with Ulta Beauty Charitable Foundation to ensure we provide resources and opportunities that ignite the power and promise of youth nationwide.”

 “Ulta Beauty is committed to unleashing possibilities in our communities, leaving a positive impact in the world around us,” said Dave Kimbell, chief executive officer of Ulta Beauty and Big Brothers Big Sisters of Metropolitan Chicago board member. “Our partnership with Big Brothers Big Sisters is a true testament to what we can accomplish when we use beauty as a force for good, and I’m so proud of how our guests, associates, and partners came together to champion mental health and wellbeing programming and inspire joy in so many.”

As a national well-being partner and as part of the company’s ongoing commitment to championing joy, Ulta Beauty is also supporting Big Brothers Big Sisters in offering custom experiences and access to self-care, self-expression and self-discovery resources to hundreds of thousands of young people. Together, Ulta Beauty and Big Brothers Big Sisters hosted a number of activities including distribution of wellness kits for youth facing stress, anxiety and other challenges and educational clinics where Littles were introduced to topics like the importance of good personal care. Many of the BBBS agencies also engaged directly with Ulta Beauty associates to discuss the BBBS mission and its initiatives, deepening our connections in each community.

About Big Brothers Big Sisters

Founded in 1904, Big Brothers Big Sisters is the largest and most experienced youth mentoring organization in the United States. Our mission is to create and support mentoring relationships that help all young people reach their potential. Big Brothers Big Sisters’ evidence-based approach is designed to foster positive outcomes from kindergarten into adulthood, enabling every young person we engage and support to dream bigger and have greater confidence, higher educational achievement, professional success, and lasting, fulfilling relationships. We have more than 230 local affiliated agencies serving over 5,000 communities across all 50 states and the District of Columbia. For more information, visit: www.bbbs.org.    

Contacts:

BBBS Communications

Jennifer Banks

Jennifer.Banks@bbbsa.org

BBBSA CEO and President posing with the 2024 Bigs and Littles of the Year.

2024 Honorees Recognized at the Bigger Together Celebration in Dallas, Texas

TAMPA, Fla., June 18, 2024 — Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, announced the Bigs and Littles of the Year at the 2024 Bigger Together celebration, part of the organization’s four-day national conference in Dallas. Two volunteer mentors (“Bigs”) and two youth (“Littles”) were selected to represent the over 400,000 Bigs, Littles, and families participating annually— Christopher and Shane from Big Brothers Big Sisters of Kansas City; and Donna and Melvina from Big Brothers Big Sisters Services Inc.

“Our Bigs and Littles of the Year are a testament to the profound impact of mentorship and the power of human connection,” said Artis Stevens, President and CEO, BBBSA. “We are thrilled to honor Chris and Shane, and Donna and Melvina as this year’s Bigs and Littles of the Year, as each match exemplifies the rich relationships created by pairing young people with positive adult role models. These matches embody the transformative power of the life-long bonds that have been the cornerstone of our mission for over 120 years through the Big Brothers Big Sisters network nationwide.”

Big Brothers Big Sisters of America celebrates two incredible matches each year, nominated by their local agencies, to serve as the national representatives of Big Brothers Big Sisters. These matches demonstrate the influence that a mentoring relationship has on empowering Littles to pursue their goals in a ‘big’ way while creating a long-lasting impact on both the young person and the Big.

Big Christopher and Little Shane, Big Brothers Big Sisters of Kansas City

“When I was nine, my dad passed away from brain cancer. That was really tough for me, and I was really hurting. I got matched with Chris a few years later.”

When Shane lost his father, his mother knew he needed a male role model in his life. Through Big Brothers Big Sisters of Kansas City, he was matched with Chris. Both having lost a parent at a young age, the pair forged a deep connection beyond mentorship—they became family.

Over the past five years, Chris has been a steadfast presence in Shane’s life, teaching him life skills like tying a tie, driving a car, and providing invaluable guidance. With one year left in high school, Shane is eager to have Chris’ support as he graduates, applies for college, and beyond.

“I made a commitment a long time ago, that I would always be there for Shane for the rest of my breathing life, or as long as Shane would have me.”

Big Donna and Little Melvina, Big Brothers Big Sisters Services Inc.

“Until now I hadn’t disclosed why I became a Big. I did lose my daughter, and my twin sister passed away three years prior to that. As a result, I needed to help heal this hole in my life and in my heart, and what better way to do that than to find another young person I could pour into.”

Donna turned to Big Brothers Big Sisters in Winston- Salem, North Carolina, who matched her with Melvina. Although Donna initially struggled to get Melvina to open up, she was patient and persistent, ultimately nurturing a lifelong bond stronger than either of them could’ve hoped for.

“She has been there with me every step of the way. I questioned myself for a while and asked, ‘why me?” and I now believe that I deserve this. I deserve Donna and everything that she came with. I love how she loves, and her presence– her just being here, means a lot to me,” says Melvina.

Melvina recently graduated from high school and has enlisted in the military. She has been accepted into every college she’s applied to and is excited about her future. As the youngest of six, Melvina was empowered to change her odds with Donna’s love, support, and encouragement along the way.

About Big Brothers Big Sisters of America

Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters has over 230 local agencies serving more than 5,000 communities across all 50 states. For more information, visit: www.bigbrothersbigsisters.org.

Newest class of inductees to the BBBSA Alumni Hall of Fame.

Notable Alumni Bigs and Littles Honored for Championing the Power of Mentorship and Impacting their Communities and Networks

TAMPA, Fla., June 13, 2024 — Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, announced its newest class of inductees to the BBBSA Alumni Hall of Fame. The BBBSA Alumni Hall of Fame honors former mentors (“Bigs”) and mentees (“Littles”), who embody the transformative power of human connection and continue to champion the lifelong impact of mentorship.

The ceremony was held during BBBSA’s annual ‘Bigger Together’ National Conference in Dallas, Texas. Nearly 2,000+ in-person and virtual attendees, representing over 200+ BBBS agencies nationwide, joined emcee and Media Maven, Sybil Wilkes, and Violinist, Richmond Punch, to commemorate the achievements of the inductees as they shared their inspiring personal stories, illustrating the enduring impact of mentorship and the critical role it plays in shaping futures.

Featuring remarkable leaders and volunteers representing diverse backgrounds from sports to entertainment, philanthropy, and business, the influential inductees have all made a significant difference in their communities and exemplified BBBS’ mission to empower all young people to reach their full potential.

The esteemed members of the third Alumni Hall of Fame class include (in alphabetical order):

  • Dale Long, 50-Year BBBS Volunteer, Former Big
  • Dennis Brown, CEO Emeritus, BBBS Hawaii, Former Little
  • Erin Scanlon, Deloitte & Touche LLP Partner, Deloitte Foundation President, Former Big
  • Hill Harper, New York Times Best-Selling Author, Award-Winning Actor, Entrepreneur, Philanthropist, Former Big
  • Marissa Solis, Senior Vice President, Global Brand and Consumer Marketing, NFL, Former Big and Little
  • Osa Odighizuwa, Defensive Tackle, Dallas Cowboys, Former Little

“It is with great pride that we honor and celebrate the 2024 inductees of the BBBSA Alumni Hall of Fame. Each honoree has championed the power of mentorship as individuals and leaders in their commitment to empowering future generations,” said Artis Stevens, President and CEO of Big Brothers Big Sisters of America. “Each year, we are thrilled to celebrate a group of our estimated 20 million alumni Bigs and Littles, who are change-makers in their communities and embody our ‘It Takes Little to be Big’ mentality at BBBS.”

About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters has over 230 local agencies serving more than 5,000 communities across all 50 states and the District of Columbia. For more information, visit: www.bbbs.org

160 BBBS agency leaders, national staff and board members gather from across the country to advocate for federal policy priorities that support the needs of today’s youth.

Big Brothers Big Sisters (BBBS) held its first distinguished Capitol Hill Day in Washington D.C. on February 28, 2024, with 160 BBBS agency leaders, national staff and board members gathering from across the country to advocate for federal policy priorities that support the needs of today’s youth.

Leaders from across the Big Brothers Big Sisters network participated in more than 165 meetings with members of Congress to advocate for three legislative initiatives that focus on mentorship, workforce development and mental health:

  • Increased funding of $130 million for the Juvenile Justice and Delinquency Prevention (OJJDP)Youth Mentoring Grant
  • Support for the Youth Workforce Readiness Act
  • Support for the RISE from Trauma Act

Reflecting on the significance of the day, Artis Stevens, President and CEO of Big Brothers Big Sisters of America said, “This week, we were proud to bring together 160+ Big Brothers Big Sisters agency leaders, staff, and Big Brothers Big Sisters of America board members at our annual BBBS Capitol Hill Day in Washington D.C. The day was centered on what we can all do —regardless of political affiliation—to support our young people in receiving access to positive mentorship.”

Prominent figures in youth mental health gathered for a discussion on the pivotal role of mentorship in society’s growing epidemic of loneliness. The panelists included: Rafael D. Campos, Deputy Director of Public Engagement from the Office of the Surgeon General U.S. Department of Health and Human Services; Max Kanner, Health Policy Advisor with U.S. Senator Richard Durbin (D-IL); Dr. George Ake, Director of Training and Implementation Program at UCLA-Duke National Center for Child Traumatic Stress and Director of Training at the Center for Child and Family Health at Duke University; and Bobbi Jo Ortiz, CEO of Big Brothers Big Sisters of El Paso.

The extreme trauma many youth faced during the COVID-19 pandemic, coupled with crippling isolation and increased violence, has contributed to a rise in depression, substance abuse, anxiety, and other mental health related struggles for youth. The panel offered perspectives on ways that organizations, adults, and policymakers can support these youth through their challenges, helping them to thrive long-term.

BBBS concluded its Capitol Hill Day with a reception and award ceremony to celebrate the power of positive mentorship and to honor Senator Jerry Moran (R-KS) and Senator John Fetterman (D-PA) for championing BBBS and policies that support mentorship.

Capitol Hill Day spotlighted BBBSA’s commitment to advancing policies that support youth mentorship and address critical issues faced by youth. By leveraging the collective expertise and advocacy power of its network, BBBS continues to champion the cause of mentorship and empower young people to reach their full potential.


A panel discussion on youth mental health, featuring notable figures from the mental health sector. From left to right: Bobbi Jo Ortiz, CEO of Big Brothers Big Sisters of El Paso; Dr. George Ake, Director of Training and Implementation Program at UCLA-Duke National Center for Child Traumatic Stress and Director of Training at the Center for Child and Family Health at Duke University; Max Kanner, Health Policy Advisor with U.S. Senator Richard Durbin (D-IL); and Rafael D. Campos, Deputy Director of Public Engagement from the Office of the Surgeon General, U.S. Department of Health and Human Services.

President & CEO Artis Stevens speaking to the audience at the Capitol Hill Day Conference.

Fundraising and awareness campaign ignites the power of mentorship and possibility.

Macy's 2023 Thanksgiving Day Parade and Big Brothers Big Sisters

TAMPA, FL & NEW YORK, NY, January 22, 2024 – Big Brothers Big Sisters (BBBS), the nation’s preeminent one-to-one youth mentoring organization, is thrilled to announce fundraising results from Macy’s 2023 holiday campaign and grant awards. Through the company’s social purpose platform, Mission Every One, which is committed to creating brighter futures with bold representation for all, Macy’s customers raised $4.3 million alongside $400k in grants provided by Macy’s to help create life-changing mentoring experiences. The campaign marked the second year of a multi-year partnership between BBBS and Macy’s.

Throughout November and December 2023, Macy’s customers donated online at macys.com and by rounding up in-store. Critical funds raised expand the reach of BBBS’ mentoring model, connecting more young people with the transformative mentors and mentorship experiences they need to reach their full potential. The campaign engaged all 230+ Big Brothers Big Sisters agencies, reaching more than 5,000 communities in all 50 states.

In 2022, Macy’s, Inc. launched its social purpose platform – Mission Every One – developed to build on the company’s heritage of corporate citizenship and to drive positive societal change. Mission Every One aims to create a brighter future with bold representation for all. Through this work, the company will strengthen communities by empowering the curiosity and confidence of young people on their journey to become the leaders of tomorrow. By 2025, Macy’s, Inc. will direct more than $125 million to nonprofit organizations whose work is aligned with Mission Every One.

“Reflecting back upon on our 2023 campaign, I am inspired by our customers and colleagues who rallied around our commitment to empowering the leaders of tomorrow,” said Bobby Amirshahi, Macy’s, Inc. Corporate Communications and head of social impact and government affairs teams. “As part of the Macy’s, Inc. social purpose platform, Mission Every One, our partnership with Big Brothers Big Sisters is a testament to the power of mentorship and programs that provide youth nationwide with transformative and once-in-a-lifetime experiences.”

“Our partnership with Macy’s has created once-in-a-lifetime opportunities for Bigs and Littles throughout the country, and we are thrilled about the possibilities to come as we continue working together,” said Artis Stevens, President and CEO, BBBSA. “Our annual holiday campaign, with the support of Macy’s employees and customers, will allow us to continue empowering young people to reach their full potential.”

A Holiday to Remember

November 2023 also marked the first time BBBS Bigs and Littles performed in the iconic Macy’s Thanksgiving Day Parade®. Thirty Big and Little matches from a nationwide talent search took center stage on the fan favorite Macy’s Singing Christmas Tree float with access unique mentor experiences and the opportunity create memories that will last a lifetime. Joined by 30 talented Macy’s colleagues, the choir spread cheer along the Parade route and performed holiday classics as they heralded the one-and-only Santa Claus. This year’s telecast was seen by more than 28.5 million viewers on NBC, the largest ever recorded in the Parade’s history.

Macy’s partnership with BBBS also extended into its iconic Herald Square flagship windows this holiday season. Bigs and Littles from across the country were invited to craft handmade holiday paper ornaments that appeared in the windows highlighted throughout the holiday season. The festive windows also showcased the exclusive collection of holiday-themed products noted above and were enjoyed by visitors to Macy’s Herald Square on West 34th Street through the New Year.

This national partnership also included several local components including select Macy’s stores hosting in-store holiday events for Bigs, Littles, and their families to enjoy. More than 100 Macy’s Little Breakfasts took place across the country and created unique and memorable mentorship opportunities that spur youth empowerment.

Mentors for a Brighter Future

Additionally, Macy’s and BBBS hosted their annual celebration of mentors by offering internal recognition and exposure to senior leadership through their ‘Best Mentor & Mentee’ program. Each year, colleagues at both organizations are encouraged to share examples of how they were provided with mentorship at a specific moment in time, peer-to-peer guidance, or a more formal mentoring relationship, including reverse mentorship in the workplace. This program is available to all current Macy’s and BBBS colleagues to promote the mission behind this important partnership and is celebrated each January as a part of National Mentorship Month.

About Big Brothers Big Sisters

Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters has over 230 local agencies serving more than 5,000 communities across all 50 states. For more information, visit: www.bigbrothersbigsisters.org.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation—that empowers more voice, choice and ownership for our colleagues, customers and communities.

Contacts:

Macy’s External Communications
Christine Nealon / Ryan Gannon
communications@macys.com

BBBS Communications
Jennifer Banks
Jennifer.Banks@bbbsa.org

This November, and for the first time ever, BBBS with select Bigs and Littles will perform in the iconic Macy’s Thanksgiving Day Parade®.


A Holiday to Remember

NEW YORK, November 24, 2023 – This November, and for the first time ever, BBBS with select Bigs and Littles will perform in the iconic Macy’s Thanksgiving Day Parade. Thirty Bigs and Littles from a nationwide talent search will take center stage on the fan favorite Macy’s Singing Christmas Tree float this Thanksgiving. Joined by 30 talented Macy’s colleagues, the choir will spread cheer along the route and perform holiday classics as they herald the one-and-only Santa Claus.

How to Watch

Get ready to experience the magic of the Macy’s Parade right from your screens! 🌟💚 Tune in live on NBC or stream it on Peacock, starting at 8:30 a.m. until 12 p.m. this Nov. 23. Don’t miss out – join the celebration online with #BeBig & #MacysParade!

Stay Up-To-Date and Join the Celebration!

https://my.walls.io/MacysParade?show_header=0&nobackground=0&embedwidth=auto&embedheight=600

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop and own their style through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our purpose—to create a brighter future with bold representation—that empowers more voice, choice and ownership for our colleagues, customers and communities.

Contacts:

Macy’s External Communications
Christine Nealon / Ryan Gannon
communications@macys.com


May, 2023 – Morning Consult’s Most Trusted Brands® report, shines a spotlight on the brands that have earned consumers’ trust when it comes to doing what’s right. They know that trust is hard to earn, but it’s foundational for brands when weathering missteps. It’s not a consumer metric that changes much from year to year, so once a brand lands a top spot on Morning Consult’s rankings, it rarely moves. Big Brothers Big Sisters of America is proud to have made the list!

To learn even more about Morning Consult’s 2023 Most Trusted Brands report, please visit https://pro.morningconsult.com.


Chicago, IL, October 11, 2023 – The live event on October 11 recognized Big Brothers Big Sisters as one of the select few campaigns that use creative ideas to further authentic purposes and acknowledge the organizations and individuals behind them.

To learn even more about what PRWeek has to say about us, please visit https://www.prweek.com.

Big Brothers Big Sisters of America unites alumni, supporters, celebrities and partners nationwide to close the mentorship gap; Singer Songwriter Aloe Blacc releases campaign anthem “Never Let You Down” 


TAMPA, FL, September 14, 2023 – Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, has launched a bold new brand campaign “It Takes Little to Be Big,” to challenge the myths and shift perceptions of mentoring and why now, more than ever, mentorship is critical to the success of kids today.   

Today, one in three kids in America are growing up without a sustained, positive adult mentor in their lives and over 30,000 kids are on BBBS’ wait list for a mentor. The gap between mentorship and youth who need it most continues to widen due to perceived barriers of the time and expertise needed to become a mentor. Understanding the critical need, BBBSA is set to engage and galvanize one million volunteers (“Bigs”), alumni, supporters, influencers and strategic partners to highlight the mentorship moments that inspire potential and bridge the gap between people and possibility. 

Developed in partnership with Dentsu Creative, and renown director and photographer, Joshua Kissi, a new PSA, advertising, and digital content were created and feature real Bigs and Littles from the Los Angeles area. The campaign—running on TV, OLV, social and digital channels— brings authenticity to the forefront with BBBS matches and puts a spotlight on redefining the little moments of mentorship that can make a big impact on the lives of young people.  Leveraging media, partners, and prominent voices, BBBSA will embed its mission and call for support into prominent pop culture events, experiences and across social media, music, sports, entertainment, and fashion platforms.  

“BBBSA came to us with a very clear goal of attracting one million Bigs, alumni and supporters. There are any number of hurdles we need to overcome to convince potential Bigs and supporters to join the mission, but the number one barrier was time,” said Kurt Fries, EVP, Executive Creative Director, Dentsu Creative. “That’s where we decided to focus. By simply contextualizing how little time it takes– time we are already spending going to a movie, grabbing a cup of coffee or a slice– to make a big impact not only on the lives of these kids but on the lives of the Bigs, too.” 

In addition to the campaign PSA and creative, singer, songwriter, philanthropist and BBBS supporter Aloe Blacc released an original song and campaign anthem “Never Let You Down,” inspired by the stories of matches across the country. The song is available for download on all streaming platforms, with a portion of proceeds supporting BBBSA.  

“At its core, mentorship is about human connection, made up of formative moments that inspire curiosity, aspiration, and unlock potential in the next generation,” said Blacc. “I’ve experienced the power of mentorship firsthand and it has shaped who I am. Every small act of encouragement, hope, and support has the potential to change lives, like it has changed mine. Through this campaign and ‘Never Let You Down’, we are demonstrating how mentorship is an essential part of life and how simple yet profound it can be.” 

A cornerstone of the campaign is “A Million Little Moments”, a digital storytelling initiative on BeBigNow.org and BBBSA’s social media platforms, that invites the nation to share their pivotal mentorship moments and experiences, no matter how small, using the campaign hashtag #BeBIG for each story. This tapestry of stories will serve as a testament to the significant impact and universality of mentorship moments.  

“We believe in the power of mentorship—we’ve seen its lifelong impact for the millions of kids we’ve served, and on the lives of Bigs who serve as mentors,” said Artis Stevens, president and CEO, BBBSA. “Today, Big Brothers Big Sisters is transforming what mentorship looks like in our country and calling on people in communities everywhere to join us in this movement and be part of something big. Through this campaign, our partners, alumni, and supporters will create access and opportunity for more kids through mentorship as we strive to close the mentorship gap and create lasting impact in countless lives.” 

BBBSA has also partnered with industry leaders to amplify the campaign and encourage the support of volunteers as well as donors. Clear Channel Outdoor has launched a series of “It Takes Little to Be Big” billboards in key U.S. markets including Chicago, Atlanta, Los Angeles, Dallas, and New York City. To extend the reach of the campaign across additional media channels, iHeartMedia, Comcast NBCUniversal, TikTok, Bounce/Scripps Network, Mediavine, and Fandom have provided pro bono support to further PSA and campaign content distribution. In addition, thanks to strong partnerships with Macy’s, Express, and Merrell, the campaign will be amplified through their owned properties and partnership activations.  

For more information, visit BeBigNow.org.