Maroon 5 have teamed with the NFL and Interscope Records to donate $500,000 to Big Brothers Big Sisters of America just days before the group is slated to take the stage as halftime performers at Sunday’s Super Bowl LIII in Atlanta. A spokesperson for the Adam Levine-led group confirmed the donation to Billboard on Tuesday (Jan. 29), with a spokesperson for BBBS sharing a statement from the organization’s president and CEO Pam Iorio.
The National Football League today announced the launch of the Inspire Change initiative, showcasing the collaborative efforts of players, owners and the league to create positive change in communities across the country. The joint NFL players-ownership committee recently approved two new social justice grants. The grants were issued to Big Brothers Big Sisters of America (BBBSA) and Operation HOPE. BBBSA will use the funding to support agencies across the country as they create long-term mentoring relationships that empower youth to reach their full potential and help communities connect across racial and economic divides. Operation HOPE will utilize the funds in support of their nationwide work within underserved communities to equip young people and adults with the financial tools and education to secure a better future.