Generation to Generation is a five-year campaign to mobilize 1 million people over 50 to help young people thrive and to unite all ages to create a better future. Big Brothers Big Sisters of America is proud to be a Generation to Generation partner. This campaign will highlight opportunities for older adults to make a difference in the lives of young people, support innovative pilot programs, and demonstrate impact through sharing inspirational stories and best practices. Generation to Generation will highlight people and organizations who are already working across the generations, and invite more to get involved.
The Generation to Generation Campaign
The Campaign Will Operate on Three Levels
A large-scale mobilization will activate 1 million people 50+ to get involved and find opportunities with local, regional and national youth-serving organizations.
A network of nonprofit organizations and geographic communities will act as a learning lab, demonstrating powerful innovations at the ground level and sharing best practices to engage experienced talent in youth-serving roles.
Narrative change efforts will elevate a powerful cultural story of generational interdependence, with a particular emphasis on older people investing in the next generation. Original research, individual stories, and media attention will draw attention to this storyline.
For more information about Encore.org and Generation to Generation, visit generationtogeneration.org.