Big Brothers Big Sisters (BBBS), Dove, and Dove Men+Care have entered a multi-year partnership that will empower young people – and the communities that support them – to reach their full potential. 

The partnership with Dove (Unilever) began as a local collaboration with BBBS of Northwest Arkansas and will remain a cornerstone as the relationship expands nationwide in 2025, featuring a range of activations and engagements.  

To launch the partnership, Dove will host a product sale campaign, donating $0.05 of the price of every *Dove product sold at Walmart stores and online at Walmart.com to BBBS, up to $250,000. The sales will begin online on 1/2/25 and run through 2/28/25. This specific campaign is focused on promoting mentorship for girls through sports, with additional local activations and engagements to come throughout the year!

*Dove Men+ Care not included 

Dove Self-Esteem Project 

For twenty years, Dove has had a mission of empowering the next generation through body confidence education so that they can reach their full potential. Dove has been delivering confidence curriculum through schools, youth leaders, parents and young people through the media. Below are some of the curriculum Dove and their partners have developed to promote self-esteem in women and girls: 

Get the Confidence Kit Self Esteem Project | Dove 

Body Confident Sport 

Dove and BBBS will use the connection between mentorship and sports to build self-esteem and inspire confidence and care in young women and girls. 

Dove Men+ Care Courage to Care 

Since 2010, Dove Men + Care has created initiatives to promote young men having the "courage to care". Initiatives include championing paid paternity leave, highlighting authentic and positive masculinity, and nationwide racial equity. Dove Men+ Care will work with BBBS on recruiting, training, and inspiring mentors to raise awareness and accelerate building a culture and funnel of caring role models. 

Who to Contact 

For internal & external inquiries please contact dove@bbbsa.org.

Become a Partner

Big Brothers Big Sisters of America is the preeminent youth mentoring brand in the country. We engage with some of the world’s leading corporations and brands – building authentic partnerships to ignite the power of youth.