Big Brothers Big Sisters (BBBS), Dove, and Dove Men+Care have entered a multi-year partnership that will empower young people – and the communities that support them – to reach their full potential.

The partnership with Dove (Unilever) began as a local collaboration with BBBS of Northwest Arkansas and has remained a cornerstone as the relationship expanded nationwide in 2025, featuring a range of activations and engagements.

Back to School

This back-to-school season, BBBS is proud to partner with Dove to bring more mentorship opportunities to youth across the country. Together, we can ensure more kids have the support they need to thrive.

During the months of July and August, for every Dove and Dove Men+Care products sold* at Walmart stores and Walmart.com, Dove will donate $0.05 to Big Brothers Big Sisters—up to $250,000.

Your everyday purchase can help create life-changing mentor relationships for young people nationwide. Thousands of kids will start school without someone in their corner. A mentor can provide the encouragement, guidance, and confidence they need to succeed—in school and in life.

To amplify this partnership, look out for "Picture Your Potential" Parking Lot Events in Walmart parking lots at select locations this summer!

*Product sale includes hair care and personal care products from Dove and DM+C

Dove Self-Esteem Project

For twenty years, Dove has had a mission of empowering the next generation through body confidence education so that they can reach their full potential. Dove has been delivering confidence curriculum through schools, youth leaders, parents and young people through the media. Below are some of the curriculum Dove and their partners have developed to promote self-esteem in women and girls:

Get the Confidence Kit Self Esteem Project | Dove

Body Confident Sport

Dove and BBBS will use the connection between mentorship and sports to build self-esteem and inspire confidence and care in young women and girls.

Dove Men+ Care Courage to Care

Since 2010, Dove Men + Care has created initiatives to promote young men having the "courage to care". Initiatives include championing paid paternity leave, highlighting authentic and positive masculinity, and nationwide racial equity. Dove Men+ Care will work with BBBS on recruiting, training, and inspiring mentors to raise awareness and accelerate building a culture and funnel of caring role models.

Ongoing Activations

Dove is hosting a campaign throughout 2025 promoting mentorship for girls through sports, donating $.05 of every Dove* product sold at Walmart stores and online at Walmart.com to BBBS, up to $400,000.

*Dove Men+ Care not included

Who to Contact

For internal & external inquiries please contact dove@bbbsa.org.