The brand transformation, including a new logo, new colors, and new messaging, is part of a multi-part strategy by Big Brothers Big Sisters of America to build the foundation that will enable the organization to recruit more volunteers to become mentors (“Bigs”) to youth (“Littles”) in their communities. The organization is upgrading its nationwide technology for tracking programs and mentoring relationships (“matches”), investing in training for staff, leaders, parents, and volunteers, in addition to undergoing this brand transformation.
“We’re going to help the MILLIONS of people who buy Mentos not only make fresh connections but also Pay It Forward for Big Brothers Big Sisters of America,” said Sylvia Buxton, Vice President Marketing for Perfetti Van Melle, the manufacturer and marketer of Mentos.
Each year, Big Brothers Big Sisters of America honors the top corporate partners and individual leaders who make significant contributions to help the organization serve children by matching them in impactful mentoring relationships with caring adult volunteers. During the 2018 National Conference Awards Gala presented by Comcast NBCUniversal and held on June 28, BBBSA honored Alan J. Bernon, Gary Moore, the Federated Insurance Companies, and the S.D. Bechtel, Jr. Foundation.
The Board of Directors of the nation’s oldest and largest mentoring organization has elected the CEO of WellCare Health Plans, Inc., Kenneth A. Burdick, to serve as Board Chair and has added two new Board members: Jeff Fetters, the Chairman and CEO of Federated Insurance, and Robert Sanchez, the Chairman and CEO of Ryder System, Inc.
Big Brothers Big Sisters of America recognized six exceptional Affiliates on June 28 during its Annual National Conference. These affiliates have demonstrated outstanding leadership and have increased the number of children they serve in their communities. These affiliates have all made key strategic decisions that have allowed them to innovate and grow over the past year.
Every year, two volunteer mentors out of more than 150,000 “Bigs” nationwide are chosen to represent Big Brothers Big Sisters of America as the Big Brother and Big Sister of the Year. This year’s Big Brother of the Year Murray Miller, from Winston-Salem, North Carolina, and Big Sister of the Year Myra Camino, from Fort Lauderdale, Florida, were honored June 28 at the Big Brothers Big Sisters of America National Conference Awards Gala, sponsored by Comcast NBCUniversal, in St. Louis, Missouri.
Minor League Baseball™ (MiLB™) and MiLB Charities today announced that 20 high school students nationwide will receive a $500 college stipend as part of the Big Brothers Big Sisters Rising Star Students program. The award honors high-achieving students involved in the Big Brothers Big Sisters of America mentorship program who are preparing for their “call-up” to college.
Dial® is proud and honored to announce they have partnered with Big Brothers Big Sisters of America for 2018 in an effort to promote and improve overall health and well-being for all families. In a combined effort, Dial, America’s most trusted brand for over 70 years, and Big Brothers Big Sisters of America, the nation’s largest donor- and volunteer-supported organization dedicated to improving the lives of children, have created the Healthier Futures™ program. This program will help ensure that children facing adversity have the guidance they need to succeed in life and also teach healthy hygiene habits.