Big Brothers Big Sisters of America Launches National Brand Campaign "It Takes Little to Be Big" to Transform Mentorship Across America
Big Brothers Big Sisters of America (BBBSA), the preeminent one-to-one youth mentoring organization in the United States, has launched a bold new brand campaign "It Takes Little to Be Big," to challenge the myths and shift perceptions of mentoring and why now, more than ever, mentorship is critical to the success of kids today.
Aloe Blacc's 'Never Let You Down': A Tribute to Big Brothers Big Sisters
Singer-songwriter, philanthropist, and BBBS supporter Aloe Blacc released an original song and campaign anthem "Never Let You Down," inspired by the stories of matches across the country. The song is available for download on all streaming platforms, with a portion of proceeds supporting BBBSA.
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