ONE+ALL Campaign Invites Customers to Shop for a Cause in Support of Community-Focused Organizations
New York, NY (May 2014)— Banana Republic is proud to announce the expansion of its ONE+ALL program that commits volunteer hours and fund-raising support to organizations that make a difference in communities where the brand’s employees work and live. Over the first weekend in June, customers are invited to shop for a cause in support of four non-profit organizations: Big Brothers Big Sisters, Boys & Girls Clubs, Dress For Success, and Habitat For Humanity.
ONE+ALL was launched in 2010 to encourage employees to support their local communities through volunteering, tying back to the social-minded spirit of Banana Republic’s hometown of San Francisco and since then, employees have volunteered over 178,000 hours of service. As an extension of the current ONE+ALL program, Banana Republic is partnering with four non-profit organizations – including Big Brothers Big Sisters, Boys & Girls Clubs, Dress for Success® and Habitat for Humanity®– and is encouraging customers to participate by crowd-sourcing votes on how financial support should be distributed between partners.
During the weekend of June 5 through June 8, 2014, customers will receive 25 percent off their Banana Republic purchase, with 5 percent of sales being donated to community organizations – up to a goal of $500,000. From May 26 to June 8, 2014, customers are invited to visit bananarepublic.com/OneandAll to vote for which of the four participating non-profits they would like to have contribution dollars benefit. While each organization will receive a donation, customer votes will determine the percentage each receives.
Big Brothers Big Sisters-A non-profit organization whose goal is to help all children reach their potential through professionally supported, one-on-one relationships with volunteer mentors.
Boys & Girls Clubs®–Through a network of 4,000 Clubs, Boys & Girls Clubs enable young people in need to achieve great futures as productive, caring and responsible citizens. The Club provides a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours.
Dress For Success®–An international non-profit organization offering services designed to help clients find jobs and remain employed.
Habitat For Humanity®-An international and non-profit organization devoted to building simple, decent, and affordable housing.
In 2013, over 6,000 Banana Republic employees in North America and Canada participated in nearly 60,000 hours of skills-based volunteering, creating more than $1.3 million of value in hours benefitting local communities.
“Giving back to our communities has long been an important part of the Banana Republic employee culture,” said Roy Hunt, senior vice president of Banana Republic Global Stores, Operations, Field Visual and Store Design. “By encouraging our customers to get involved, we are able to expand the message of this valuable work and make a larger impact nationwide.”
Join the conversation with @BananaRepublic and #TrueStyle. To learn more, visit www.BananaRepublic.com/OneAndAll.
ABOUT BANANA REPUBLIC
Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life’s moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at (888) BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit bananarepublic.com.
|Amanda Garrett, Banana Republic
|Jessica Holt, LaForce + Stevens