Big Brothers Big Sisters of America Partners with Heroes of Dirt and Blue Trail Entertainment for Promotion

Set For A September 4th Release in Theaters, the BMX Action/Adventure Film Features Legendary Dirt Jumping Pros and Stunts In Addition to a Strong Storyline About the Positive Impact of Mentorship

Allentown, PA (August 10, 2015) – Big Brothers Big Sisters of America, the nation’s largest donor– and volunteer – supported mentoring organization, has teamed with Blue Trail Entertainment to promote the theatrical release of Heroes of Dirt. Celebrating the strong mentoring storyline running throughout the film, the two organizations will partner on a host of joint digital, print, and in-theater marketing opportunities as well as several pre-screenings prior to release day. The BMX action/adventure film is set to hit select theaters nationwide September 4th.

“The powerful mentoring story throughout Heroes of Dirt is a testament to how a little bit of time can make a big difference in the life of a child,” says Pam Iorio, President and CEO of BBBSA.

Featuring some of the best stunts in dirt jumping by legendary pros and hardcore locals, Heroes of Dirt is more than an adrenaline rush. It embarks on an unforgettable journey into real significance, and the price it takes to get there.

“People oftentimes in real life become heroes in the dirtiest of situations, and it’s in those situations that really challenge someone’s character… whether they choose to live for themselves or for others,” shares Eric Bugbee, President of Blue Trail Entertainment and Director of Heroes of Dirt.

His wife, Jill Bugbee – Blue Trail’s Vice President and producer for Heroes of Dirt – continues: “The film’s core value is that true significance in life is found in making a positive impact on
someone else’s life. We’re really excited about partnering with Big Brothers Big Sisters because, together, we can promote the important message of youth mentorship.”


Written by Eric Bugbee, Jill Bugbee, Kevyn Bashore and Bob Massey, directed by Eric Bugbee and produced by Jill & Eric Bugbee and Bashore, Heroes of Dirt follows BMX dirt jumper, Phin Cooper (Moody), who wants nothing in life but to attain fame in his sport and get paid doing it. After missing out on a competition when he lands in jail for unpaid citations, he is court-ordered to community service and reluctantly mentors one of the toughest boys, Blue Espinosa (Martinez). As Phin leads the troubled teen on exciting adventures of riding dirt trails, big jumps and cityscapes, Blue becomes more than an obligation – an unlikely friend whose secret world of drug trafficking threatens Phin’s ultimate dream.

To view the official trailer and for more information about Heroes of Dirt, visit


Established in 2005 by husband-and-wife team Eric (director/writer) and Jill (producer/writer) Bugbee, Blue Trail Entertainment, Inc. develops and produces quality, impactful and memorable films that provide mass-appeal entertainment with redemptive themes. With over 20 years of combined experience in producing, developing, writing, marketing and project management experience, the Pennsylvania =-based company aims to continuously network and expand relationships within the entertainment industry from writers, studio and independent film companies to sales agents and distributors on the domestic an international level.


Big Brothers Big Sisters, the nation’s largest donor – and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children (“Littles”) with screened volunteer mentors (“Bigs”) and monitors and supports these one-to-one mentoring matches throughout their course. The Big Brothers Big Sisters Youth Outcomes Survey substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency and college or job readiness. Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization’s 110-year history. With 313 agencies across the country, Big Brothers Big Sisters serves nearly 200,000 children, their families and 200,000 volunteer mentors. Learn more at